HUNKEMÖLLER X DUCKIE THOT
Introducing Duckie Thot
Fierce, sexy and determined: Duckie Thot is the embodiment of a modern woman. And here at Hunkemöller we’re excited to finally bring our stunning new collection, created together with Duckie, to the world. At just 24 years of age Duckie Thot is the South-Sudanese/Australian top model taking the fashion industry by storm, and along the way, bringing her message of inclusivity to the world..
Supporting Black Lives Matter
Duckie is a passionate advocate for Black women’s rights, and the Black Lives Matter movement. After beginning our collaboration in July 2019 this partnership became even more pertinent as the Black Lives Matter movement gathered momentum during 2020. As a Black woman working in the fashion industry, Duckie offered a unique and valuable perspective on how we at Hunkemöller could challenge ourselves and reach even further with our inclusivity strategy.
Along with creative collaboration Duckie provided input into both campaign and marketing strategy for the collection. At her suggestion the HKM X Duckie Thot campaign’s social media will feature a paid influencer drive with all Black women. As well as a call for customers to donate to ENAR (European Network Against Racism), the same charity Hunkemöller has donated to in support of Black Lives Matter.
Behind the scenes with Duckie
Take a look at Duckie in action on the set of the HKM X Duckie Thot campaign shoot, filmed in London. Hear her thoughts on what the Black Lives Matter movement means for her.
Show your Support
Together with Duckie we selected ENAR for its connections with grassroots organizations in Europe that focus on causes and projects that empower Black women. Our HKM X Duckie Thot social media campaign will help our followers and fans of Duckie become involved in the movement and donate directly. You can also make a donation through this link.
Discover the Collection
Like Duckie, the collection is bold, sexy and sure of itself. The silhouette is youthful with bralettes, high waisted briefs, and bodies. The bright palette of neon pink and black is accentuated with modern embroidery and graphical lace.