Open the menu

About us

Download our Hunkemöller Brand Journey

Hunkemöller was founded in 1886, in Amsterdam, by Wilhelm Hunkemöller and his wife Josephina Lexis.

Hunkemöller is an originally Dutch company and the largest high-street lingerie brand of the Benelux. With some 2,700 employees and more than 600 stores in 16 countries, Hunkemöller is rapidly expanding throughout Europe. You can currently find our stores in the Netherlands, Belgium, Luxembourg, France, Germany, Denmark, Saudi Arabia, Egypt, Spain, Aruba, Curaçao, Russia, Sweden, Austria, Morocco and Bahrein.

Our in-house design team is constantly focused on product innovation and new developments. They make sure you can’t miss the latest trends in lingerie, and that quality and fit are always secure. Hunkemöller has developed a multi-channel strategy for expanding its operations through new stores, shop-in-shops, e-commerce and international franchising. In September 2014 Hunkemöller was chosen again as best lingerie retailer in the Netherlands, and in November 2013 in Belgium, Germany and Austria. In Germany Hunkemöller also won the prestigious Retailer of the Year award (Händler des Jahres 2013). A strong brand, full of new ideas.
Hunkemöller International B.V. is part of The Carlyle Group, an American investment group.

Corporate social responsibility

As a globally operating company, Hunkemöller takes its responsibility seriously and is working hard to adopt a sustainable approach to all  its business processes, striving for the right balance between people, planet and profit. Click here for more information.

Code of conduct

We are proud of our Company values and the trust we have built with our suppliers, employees and partners. Our employees and relations should always comply with the legislation and regulations of the countries in which we are active and also comply with the values and standards that apply within Hunkemöller and which have been laid down in this Code of Conduct.

We invite you to know more about our values and the way we work.

Download here our Code of Conduct


We began our franchise programme in The Netherlands in 1979 and now operate franchise stores worldwide. Our franchise operation provides an effective way for our business to grow and an exciting business opportunity for our franchisees.

Today the majority of our franchise stores are outside The Netherlands and our partners are benefiting from working with a world class operation: Full end to end support from agreement to store opening, including store design and environment

  • Training in all areas of our business
  • Ongoing visual merchandising tools and guides
  • Marketing assets and campaigns
  • Ongoing coaching and support
  • For more on our franchise opportunities, please contact our director of franchising and licensing