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REPORT: the first images and video of the Hunkemöller Fashion Show

On Tuesday 12 March, were you also on the ‘front row’ of the Hunkemöller Fashion Show live from AFAS Live in Amsterdam? Themed ‘I AM’, this must-see fashion show could be followed on a livestream on both Facebook and Instagram! Missed it? No worries! You can watch the entire show below, and buy a selection of the show right away, AND have you already spotted our celebs & ambassadors?


Hunkemöller Fashion Show

On Tuesday 12 March, the Hunkemöller Fashion Show showcased the trends from SS19. ‘I AM’ was the theme of the show. Five real girl bosses, who you’ve probably already come across in the Hunkemöller campaigns, all represented their own theme : ‘I AM PASSIONATE’, ‘I AM INSPIRING’, ‘I AM IN TOUCH’, ‘I AM FUN’ and ‘I AM SEXY’.


International curve model Danielle van Grondelle (@daniellevangrondellemodel) represented ‘I AM INSPIRING’. This theme featured lots of lace, gorgeous finishing details, and sumptuous fabrics in feminine tones. A girl could get greedy!

Ann-Kathrin Götze (@annkathringotze) is originally from Germany and is a real power woman, model, and wife of footballer Mario Götze. She stands for the theme of ‘I AM PASSIONATE’. Pale colours like lots of white and powder tones combined with romantic vibes have us longing for summer.

Elieve (@elievemusic) is a singer, and as well as her international hits, she also sang ‘SLIP UP’ for the last Hunkemöller cosy commercial. Remember that? This girl boss stands for the ‘I AM IN TOUCH’ theme. Here you see a strong silhouette in dark colours with lots of straps. We like it!

Eli (@elizty) has an Afro-European background and is one of our Hunkemöller stars. The ‘I AM FUN’ theme bursts with energy. Eli and her power girls shone on the catwalk in all the colours of the rainbow. Like colour too? The neon colours make for a vibrant feel. Bring on spring!

Vivian (@vivianhoorn) is a photographer and stylist and supplies sexiness in the show with the theme ‘I AM SEXY’. We saw red tones and black tints with lots of straps and lace. Exciting & classy. Yes girl yesss!

Hunkemöller ambassadors

Super cool! Not only models were stalking the catwalk at the Fashion Show, but also a few of our Hunkemöller ambassadors! Yes, you read that right! These girls were there too: Fine Bauer @fine.bauer, Natalia Sena @natsenna, Julia Chavanne @juliachavanne, Tilde Munkholm @tildemunkholm, Lynn Quanjel @whoisthatblonde… & they rocked it! ‘We celebrate the joy of being who we are!’


We hope we’ve inspired you to be your most beautiful self! Beauty comes in all shapes: never forget that. During the Fashion Show, we could celebrate this once more, & of course show off a few must-have items. Choose one from your favo themes, or shop the lot! And don’t forget to tag us on Instagram by using the hashtags #YEShkm @hunkemoller, and get the chance to be featured!

Pictures by Peter Stigter / Femous